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Wednesday, 18 December 2013


The ideal cheek shade gives just the right amount of color, leaving you perfectly flushed in a naturally beautiful way. Use these tips for a flawless application.


Warm vs Cool: The best way to choose the appropriate cheek color for yourself is to simply match one to two shades darker than the color that you naturally flush. If you tend to flush more pinky, rosy tones you want a Rosy, cool toned blush. If you tend to flush more peachy, tawny tones, you want a more Golden, warm toned blush.  More neutral tones can wear either or both. Shades listed below are from lightest to darkest.

Cool Tones: Wildflower HeavenGirl Friday, Wild Vines

Warm Tones: DaydreamSnuggleAll Smiles

Step 1: Always begin your cheek color application two-fingers width (or a wide brush handle) away from your nose. Get enough color on your brush, but press the powder down into the brush head and pat or tap off excess to get a smooth and even application.


Step 2: Starting just below the highest part of the cheekbone brush up and back toward hairline, staying below the peak of the cheekbone and temple area. This will give you the perfect natural-looking flush.


Step 3 (Optional): If you want to add a pop of color on the cheekbone, choose a brighter shade and brush just on the apples of the cheek before blending back to the hairline.


*Avoid adding too much color and not blending enough below and above the cheekbone (see photo below.) While you don't want to specifically apply color here, blend the application out over the entire cheek, so it looks like a natural flush.


Posted by: Deborah Chorlton via Everyday Minerals AT 04:05 pm   |  Permalink   |  0 Comments  |  Email
Monday, 09 December 2013


before copy

Concealer can be tricky. And, as we generally want it to cover the most important and hard to disguise areas, it is important to choose the right one and apply it the right way. Follow the steps below to instantly cover and brighten darkness under the eye.

Cream vs Powder

First thing first, decide which formula you will need. As a general rule, oily areas need powder and drier areas will be best suited with a cream. The under eye tends to be drier than the rest of the face, so you will most likely need a creamy concealer for that area. Keep in mind that this formula is more portable as well, so it's great for spot touch-ups on-the-go. Always remember that you may need different concealers for different areas of the face or different times of year.

Step 1: Choosing and applying your Color Corrector stick

For maximum coverage disguising dark circles, start with a Corrector Stick in either a peach or rose undertone. Rose undertones tend to cover blue and purple darkness underneath the eye, while peach serves better to eliminate blue and green. Apply directly from tube, covering any area that appears dark from the inner corner to the outer corner of the eye and all the way up to the lower lash line.

corrector 1

Apply enough of the product so that you can see it on the skin (lower left) and press in until it blends perfectly (lower right.)

undereye copy

Step 2: Choosing and applying your Creme Concealer stick

Choose a Creme Concealer color that is one or two shades lighter than your skin tone and apply on top of Corrector Stick over the entire under eye area, with the Oval Concealer Brush.


Set with Finishing Dust to lock into place, and your eyes will look bright and awake all day!

Posted by: Deborah Chorlton via Everyday Minerals AT 06:15 pm   |  Permalink   |  0 Comments  |  Email
Wednesday, 04 December 2013
Posted by: Deborah Chorlton Via Everyday Minerals AT 09:42 am   |  Permalink   |  0 Comments  |  Email
Wednesday, 24 July 2013

We've all been there... lack of sleep plus everyday stress equal dreaded dark under eye circles! When luxuriating on a lounge with freshly cut cucumber slices on your lids just isn't an option, don't fret. We've got you covered! 

Our MULTI-TASKING CONCEALER is one of my favorite products in terms of instantly eliminating dark circles. This concealer is ultra-versatile, and can camouflage a number of skin sins, from sunspots and broken capillaries to blemishes and - of course - tired looking eyes. This concealer is designed with extra pigment to instantly refresh under eyes. When my eyes look like they could use a little TLC, I start by wetting a washcloth with cool water and pressing the cloth against my eyes for 1-2 minutes. The cool water depuffs tired eyes and awakens the skin, which creates a nice foundation for you to apply the concealer. Just a few dabs is all you need for light-medium dark circles, add a bit more if your under eyes are seriously fatigued. I like to use my fingers to pat a bit of concealer on the skin under my eyes, and then blend with the OVAL CONCEALER BRUSH.

Voila! It suddenly looks like I awoke from a happy dream.

Posted by: Deborah Chorlton via Everyday Minerals AT 08:20 am   |  Permalink   |  0 Comments  |  Email
Tuesday, 16 July 2013

This tutorial will demonstrate the techniques to achieve that healthy radiant glow using our Everyday Minerals Bronzer and Natural Lucent Face Powder.

    Everyday Bronzer &
    Natural Lucent Face Powder

  • Blender Face Brush & Tapered Sculpting

  • STEP 1

    Begin with choosing the right tool for your Bronzer. There are several Everyday Minerals face brushes that will work, however, the Tapered Sculpting Brush, will be used in this tutorial.  This brush softly defines color to the contours of the face.
  • STEP 2

    Choose the right shade that looks best on your skin tone.  Our model, Stephanie, is wearing the Everyday Bronzer shade, which is our medium tan shade, for a sun kissed glow. Apply with the Tapered Sculpting Brush to the “hollows” of the cheek in a downward diagonal direction.  
  • STEP 3

    The Everyday Bronzer is also applied to the temples and forehead for a more radiant sun kissed glow.
  • STEP 4

    Next take the Blender Face Brushto sweep our Pearl Beige Lucent Face Powder to the high cheekbone area. This fluffy flat top shaped brush delicately applies brightening products like the Lucent Face Powders to the face. Tip: Gently stamp the product onto the high cheekbone with the brush for best results of application.
  • STEP 5

    When applying bronzer on the cheek, start at the hairline near the top of the ear, in case color is applied too strongly at initial application.  It will be easier to blend product at the hairline, where heavy color deposit can be easily softened to look unnoticeable.  Also, swirl and tap excess product onto the lid of the container for mess proof application.
  • STEP 6

    A healthy glow complexion is what every skin should look like! The Everyday Minerals Bronzer and Lucent Face Powder is the duo rock star to achieving that look!
Posted by: Deborah Chorlton via Everyday Minerals AT 12:19 pm   |  Permalink   |  0 Comments  |  Email
Tuesday, 16 July 2013

You'll find the basic application instructions for our variety of base shades, including Matte, Semi-Matte, It and Jojoba, in the "Usage Tips" section of each product, but today I wanted to share with you a handful of new tips and tricks I've picked up so far this summer that can really help make the application of your base a breeze.

One of the best tips I've picked up recently has to do with the order in which you apply the minerals to the different parts of your face. For some reason, when applying base I've always started with my cheeks, and then moved on to my chin, and finished up with my forehead. It's not logical, it just always made sense to me! However, I noticed that sometimes the layers of base would be noticeable and not blended to perfection. So, a friend suggested I start at the hairline, move on to the forehead, then nose, cheeks, chin and neck. It's this gradual progression which insures an equal application of the base minerals, leaving them perfectly blended and super natural looking. Since then, this is the application order I swear by!
I've always though that my next tip was a given, but I've recently been surprised by how many women don't abide by it! I have two words for you: natural light. When you apply your base in the bathroom, the lighting is never totally accurate - variables such as lightbulb wattage, color (pure white lightbulbs versus lightbulbs that give a slightly yellow glow) and other items in the bathroom (colored towels, etc.) can throw off your base application. That's why I have a trusty corner near a window that I've set up a mirror, allowing me to make sure my base application looks wonderful in natural light.
Finally, my last tip has to do with the summer months being in full swing. This means trips to the beach, lake and generally just enjoying the sun (with a full SPF, of course)! When the days get longer and skin gets naturally darker, it's important to remember to adjust your base shade accordingly. I like to go one shade darker than my usual shade in the summertime, to make sure that I don't have the dreaded "ghost face" - when your face is much lighter than your body's skin tone due to a too-light base.
Posted by: Deborah Chorlton via Everyday Minerals AT 11:25 am   |  Permalink   |  0 Comments  |  Email
Tuesday, 16 July 2013


As the summer months begin to heat up, it's a given that our skin will go crazy and shine will be out of control. An oily complexion is no fun! Oily eyelids can definitely be a bummer when all you are lusting for are dreamy, matte eyes. Don't fret, we've got you (and your lids!) covered. A quick fix that we've discovered works wonders is using just a dab of the Finishing Dust to prep fiercely fight against shine. Simply apply a touch of the dust with our Everyday Eye Shadow Brush prior to applying your eye shadow of choice, as it will work as a primer and combat oil in a flash. Once you've applied your shadow, add one final, light layer of the Finishing Dust to complete your look. Secret: this also tones down the sparkle of some of our super-shimmery shadows. 



Posted by: Deborah Chorlton via Everyday Minerals AT 10:00 am   |  Permalink   |  0 Comments  |  Email
Tuesday, 25 June 2013

Everyday Minerals is an innovative mineral-based beauty and skincare product line, that is driven by the urge to help women feel beautiful by creating 100% vegan and organic products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals.

The Everyday Minerals brand contains a diverse portfolio of all natural eye, cheek, and lip colors, as well as a large assortment of unique foundation base shades to match virtually every skin type, and bronzers, lucent face powders, anti-shine powders, concealers, color correctors, custom kits, and a revolutionary line of bamboo makeup brushes with ultra-luxurious and super soft synthetic bristles. Whether for face or eye, Everyday Minerals brushes are created to be super sustainable, all of our brushes are 100% vegan and cruelty free. Each brush will bring out your inner makeup artisan! Simply pick a brush, and have fun creating a memorable makeup look. Everyday Minerals brushes are the ultimate balance of luxury and craftsmanship, and are designed to last from season to season.

With Everyday Minerals, women all around the world can access premium quality mineral makeup at an extremely affordable price. Born with an organic spirit, founder Carina Menzies believes that all-natural makeup products should not cost a fortune. Carina's goal is to empower every woman's inner beauty to shine by focusing on what women love most about makeup: effortless application, long lasting qualities, versatile shades, and most importantly, fun!

One of our signature products is the magical Finishing Dust. This is super helpful for setting your makeup and banishing shine and oil. A translucent powder that is suitable for all skin types, its sheer coverage provides the perfect canvas to minimize dulling effects and kiss shine goodbye.

At Everyday Minerals, we are driven by the urge to help women feel beautiful by creating products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals. We practice local love, and source the finest natural ingredients from local farms while dreaming up our newest ultra-feminine shades. Our philosophy is that homemade gifts are always best – their personal touch brings that extra something special. This is why each and every one of our products is lovingly hand crafted, with a glamorous loyalty to preserving our beautiful planet.

Raw plant-based oils are hugely beneficial in keeping skin youthful and fresh, and we go to great lengths to bring these wild harvested oils to you! Another ethically sourced ingredient that we love is Argan Oil. We source this magical element from women’s cooperatives in Morocco to support and improve the economic status of the Berber women. By treating our sources with the respect and dignity they deserve, this mutually beneficial relationship allows us to bring you the finest ingredients while nurturing the way of life of these incredible women. By being able to help these women sustain their dreams, we are in turn preserving our Earth by ensuring sustainable farming practices for generations to come. Argan Oil is so luxuriously hydrating - it is one of the world’s rarest oils and is prized for it’s unique moisturizing and nourishing qualities. Naturally rich in Vitamin E, fatty acids, and antioxidants, Argan Oil has a slightly sweet natural scent that is fresh and light. We use Argan Oil in Everyday Hydrate, a product that I am so in love with for so many reasons.

We are constantly evolving as new ideas blossom, and invite you to come along on this naturally beautiful journey with us!

Posted by: Deborah Chorlton via Everyday Minerals AT 12:10 am   |  Permalink   |  0 Comments  |  Email
Saturday, 15 June 2013

We all have those days when our skin leaves a lot to be desired. However, spot concealing can go a long way in completely covering up a variety of flaws, from dark spots to broken capillaries and acne. Our concealers refine your complexion naturally, and can also be used to contour and color correct problem areas. Imperfections are eliminated and your skin will look better than ever. We've gathered a few of our favorite tips to master the art of spot concealing, a few of which are quite sneaky - but we promise we won't tell if you won't!

Two of the most important things to remember when it comes to spot concealing are to start with less concealer than you think you need - a little goes a long way, and you can always layer on more later - and to dab, dab, dab! Dabbing the minerals onto your skin is the best way to apply concealer - don't rub it in! A few tips: we like to start by adding a little bit of concealer to our hand, and then swirl our brush into the minerals to grab them for the application. Gently dab the concealer onto problem spots by using a stippling motion, and then using a clean fingertip, dab the area that you applied the pigments to gradually blur the concealer into your skin. Once you've lightly covered all areas needed, apply your foundation as usual for an effortlessly even skin tone. 

Posted by: Deborah Chorlton via Everyday Minerals AT 11:15 pm   |  Permalink   |  0 Comments  |  Email
Tuesday, 04 June 2013



The power of OIL ARGANIC! A unique multi purpose dry oil that is packed with a powerful cocktail of 8 skin healing Plant Oils that regenerate and heal damaged skin from ageing, sun damage, scars , stretch marks, wounds, spots, psoriasis and acne. This wonder oil can be used on skin, hair, and nails, to tackle very effectively a multitude of skin problems and concerns. Promotes rapid healing, noticeable skin rejuvenation, repairing skin damage from the sun and incredibly effective at tackling stretch marks and other skin imperfections. Fragranced with a subtle smell of Roses.

The main ingredient is the Moroccan miracle oil - ARGAN OIL. The Argan tree known as the “Tree of Life” offers amazing skin protection and healing benefits. These sun-protective, free radical scavenging and disinfectant properties are incredibly effective at reversing signs of skin ageing, healing minor wounds, spots, acne and other irritating skin conditions such as psoriasis eczema and dermatitis. Light enough to be used on the face, around the eyes to give an excellent overnight anti ageing facial skin treatment.     


Spray OilArganic dry oil onto the body for an all over hydrating and moisturising effect on the skin. It dries in instantly leaving no oily residue only a silky smooth look & feel to the skin. It can also be used as a pre cleanser to remove makeup - gently rub some of the oil over your face and wipe off with a wet facial wipe or cotton pads - feels gorgeous! 

Moisturise every day with OilArganic after your shower to prolong your TanOrganic. To ensure a perfect finish to foundation mix a drop of OilArganic with your foundation. It will glide smoothly on your skin and give a lovely dewy finish. Spray some OilArganic in the palm of your hand and put through the ends of your hair to smooth out dry flyaway hair and help protect it from environmental damage or rub into your scalp and leave overnight to treat psoriasis or dry scalp. POUR a few drops of OilArganic into your bath for a blissful moment & hydrating treat for your skin.  

OilArganic can be used on the hands to moisturise and on the nails as a non-greasy cuticle oil which will also strengthen weak and brittle nails.

Such a versatile product to have in your vanity arsenal


Posted by: Deborah Chorlton AT 09:50 am   |  Permalink   |  1 Comment  |  Email
Monday, 15 April 2013

Choose your skin colour

TC # 8 - the lightest color - ivory
TC # 5 - slightly more color  - cream
TC # 2  - follows closely - warm beige
TC # 12  - somewhat tanned - sunkissed
TC # 15  - slightly more tanned  - walnut shell
TC # 19  - the most tanned - almost cocoa

Posted by: Deborah Chorlton AT 09:00 pm   |  Permalink   |  0 Comments  |  Email
Thursday, 11 April 2013

I thought that it would be a fun project to customize a makeup look for each fabulous age group that uses Everyday Minerals, and hopefully - depending on what age group you currently find yourself in - you can make good use of my suggestions!

For the fantastic ladies in their 40’s, this is for you.

You’ve enjoyed the self-discovery and exploration of your 20’s, the confidence and sassyness of your 30’s, and are now in your 40’s. I’m all for makeup looks that embrace warm metallics such as bronze and copper in this stage of life - they can warm up your skin tone and are as glamorous as they are elegant. These shades can be paired with everything from a chic cocktail dress for a night out to a casual ensemble of jeans and flats on the weekend... their versatility is truly remarkable. I leave it to you to rock these shades, my wonderful 40’s gals!

FINISHING DUST - This magical dust is a shine-fighter that can be extremely useful for those who develop oily skin in their 40’s. This translucent powder serves to set your makeup and get rid of excess shine. 

EVERYDAY BRONZER - I don’t need to tell you that the prolonged sun exposure that you most likely experienced in your teens and 20’s was very damaging to your skin - in your 40’s, you know better. Fake it with this fab bronzer... it provides you with the appearance of a bronze goddess without the sun’s harmful rays!

ALL SMILES BLUSH - I love this rosy matte peach shade paired with any of the following metallic bronze/copper eye shadows!

I DO DECLARE EYE SHADOW - Like a steaming cup of cocoa on a cold day, this sparkling copper shade has rich dark brown hues that will warm up your eyes. 

MIDNIGHT MYSTERY EYE SHADOW - Coppery deep undertones with splashes of gold.

FLOURISH EYE SHADOW - A blossoming bronze latticework of glistening shimmer.


Posted by: Deborah Chorlton via Everyday Minerals AT 08:30 am   |  Permalink   |  0 Comments  |  Email
Wednesday, 10 April 2013
Why use Everyday Mineral Makeup Brushes?
When applying mineral makeup, especially mineral makeup the quality of Everday Minerals, you are doing yourself and the makeup an injustice by using cheap makeup brushes. Everyday Minerals Makeup Brushes are made from Bamboo and the softest synthetic hair you have ever felt on your skin. By using these mineral makeup brushes you can achieve professional looks and apply beautiful flawless makeup, as well as knowing your makeup is being applied using the tools made to just for applying mineral makeup.
Brush Cleaning
Cleaning your brushes is easy! Take your gentle shampoo and add water, lather and rinse with clean water. Push the bristles in one uniform direction and lay flat on a clean towel. Clean your brushes at night, that way they will be dry and ready to use in the morning.
Posted by: Deborah Chorlton AT 11:46 pm   |  Permalink   |  0 Comments  |  Email
Wednesday, 10 April 2013

Posted by: Deborah Chorlton via Everyday Minerals AT 12:20 pm   |  Permalink   |  0 Comments  |  Email
Tuesday, 13 November 2012

Organic Science. Natural Beauty. Cruelty-Free, Gluten-Free, Anti-Aging Skincare.
Inspired by nature and backed by science, SOPHYTO® is a breakthrough line of professional anti-aging, organic based, gluten-free skincare products previously only available through professionals.

All SOPHYTO® products are based in the advanced science of phytotherapy. This holistic approach to skincare harnesses the healing power of botanicals and other powerful bioactive ingredients to naturally
nourish and restore skin's youthful glow. Every SOPHYTO® anti-aging product delivers professional results, yet is formulated with pure, natural ingredients.

By working with your skin to naturally optimize pH levels and moisture content, SOPHYTO® helps all skin types to look and feel healthier and more radiant. Every eco-friendly product has been developed by green chemists to contain optimal levels of certified organic botanical ingredients. And the entire SOPHYTO® line is guaranteed to be free from artificial fragrance, colors and fillers, including parabens and processed nutrients.

Certifications: UK Soil Association (Organic), NSF/ANSI 305 (Organic), Gluten-Free, Vegan, Cruelty-Free.

Products Purifying Silken Cleanser
Natural Glycolic Foaming Cleanser
Marine Peptide Brightening Treatment
Dual Action Exfoliating Treatment
pH Optimizing Restorative Toner
Anti-Aging Antioxidant Serum
Multivitamin Facial Serum
Tocotrienol Super Skin Concentrate
Balancing Daily Moisturizer
Omega Daily Moisturizer 
Anti Aging Care Kit
Daily Renewal Collection

Posted by: Deborah Chorlton via Sophyto AT 04:17 pm   |  Permalink   |  0 Comments  |  Email
Wednesday, 20 June 2012

 too far under your skin, that is…?

 esthetics, when we talk about penetration, it is important to specify the level at which a particular substance can penetrate. The level of penetration of a cosmetic formula is directly related to its depth of action as well as the purpose/goal/aim of that formula.


Levels of Percutaneous Penetration:

  • Contact: Where cosmetic formulas make contact with the outermost layer of the skin, the stratum corneum, but do not penetrate. Their main action is cleansing the skin and are easily wiped clean. All facial cleansers are considered contact cosmetics. Products from the Sophyto range with contact properties: Purifying Silken CleanserNatural Glycolic Foaming CleanserDual Action Exfoliating Treatment.
  • Impregnation: Where cosmetic formulas stay on the surface of the skin to protect them and/or provide color. These formulas should be easily removed and they do not penetrate the skin. Sunscreens and color cosmetics are some examples of impregnation cosmetics.
  • Absorption: Where some active ingredients can make their way down  into the 12th layer of the stratum corneumto protect them against the environmental aggressors. Day and night moisturizers fall into this category. Products from the Sophyto range with absorption properties: Omega Daily MoisturizerBalancing Daily Moisturizer; Marine Peptide Brightening Treatment.
  • Penetration: Where formulas of small molecular size, such as those containing fat-soluble vitamins and amino acids, can penetrate into the spinous and basal layers of the epidermis. Products from the Sophyto range with penetration properties: pH Optimizing Restorative Toner; Anti Aging Antioxidant SerumMultivitamin Facial Serum and Tocotrienol Super Skin Concentrate.
  • Reabsorption: Where a formula crosses the epidermis and reaches the blood vessels located at the dermal andsubcutaneous level in order to be distributed throughout the body. Substances with such characteristics are considered drugs and not cosmetics.

What’s the difference between a topical drug and a cosmetic?

  • cosmetic is a product that is applied locally and has a local effect.
  • drug (topical) is a product that is applied locally but has a systemic (further reaching) effect.

What’s the deal with penetration enhancers?


A penetration enhancer is, as its name indicates, an agent that improves percutaneous penetration of ingredients to provide fast and long-lasting results. While not all penetration enhancers are toxic per se, it is a fact that they make penetration of toxic/harsh chemicals even easier.

Commonly used penetration enhancers:

  • Aloe Vera
  • Bisabolol
  • Lecithin
  • Anionic Surfactants such as SLS (toxic)
  • Fat-soluble vitamins (Synthetic vitamin A is toxic – if Vitamin A is required, it should ALWAYS be applied in whole food form)
  • AHAs & BHAs  (pH disruptor)
  • Liposomes
  • Microcapsules
  • Micronized particles (toxic)
  • Nanoparticles (toxic)

If a penetration enhancer is to be used, it is important to take two aspects into consideration:

  • The penetration enhancer MUST NOT be toxic.
  • Toxic/harsh ingredients MUST NOT be added to the formula.

As we said before, the so-called ‘selective permeability’ of the skin is not fail-safe. It is important to remember that several commonly used chemicals in skin care do end up in our bloodstream and are carcinogenic, genotoxic, immunotoxicants, endocrine disruptors, etc.


Facilitating the penetration of noxious substances would be a humongous mistake – one that could potentially be extremely detrimental to our health.

Via Sophyto Blog


Posted by: Deborah Chorlton via Sophyto AT 05:40 pm   |  Permalink   |  0 Comments  |  Email
Monday, 18 June 2012


Why you might need it: as skin matures, cell turnover slows down. Exfoliants shift the dead surface cells, which can interfere with the absorption of moisturizers and make foundation look patchy. Blood circulation is stimulated and cell renewal accelerated.

Where, when and how: if your current products contain a natural exfoliant such as Vitamin A , or, fruit acids for example, then an additional exfoliant may not be necessary. If the products you are using do not contain these active ingredients, or, if you suffer from particularly dull skin, exfoliate 2 - 3 times per week using gentle exfoliants such as Dual Action Exfoliating Treatment which contains micro-fine amethyst powder.

Beware of: DO NOT EVER use any of those nasty apricot or ground walnut shell products. Harsh exfoliants like these will make tiny scratches on your skin surface and compromise the natural barrier of the skin, thus inviting bacteria and infection.

Product Tip: try Dual Action Exfoliating Treatment, it will successfully remove grease, debris and micro-wastes from the epidermis and improve circulation. Epidermis sloughing is achieved through the combination of finely ground silky amethyst powder, organic pineapple and cherry juice. Removal of this layer stimulates the lower skin levels to produce healthy, normal levels of skin growth.
Posted by: Deborah Chorlton via Sophyto AT 11:30 am   |  Permalink   |  0 Comments  |  Email
Wednesday, 06 June 2012


Cat’s have 9 lives, right? Well, I think that the cat eye makeup look should live forever.

I’ve always been a huge fan of sexy, matte black cat eye liner. It’s very Brigitte Bardot meets Kate Moss meets Cleopatra. The cool part about cat eye liner is that it can be done in soo many ways. From subtle to over the top!!

Sultry and seductive, cat eyes are just so good. Give me lashes and thick black eyeliner and I’m in heaven. It’s very 60’s but still so modern and chic. I was so happy to see if on the SS 12 runways of Giorgio Armani and Jonathan Saunders.

The best part? It’s super easy to do. All you need is Carina’s genius Black Eyeliner and you’re set. Just wet your eyeliner brush and then dip the tip of the brush into the minerals..instant liquid black liner. Amazing!!!!

Here are some cat eye photos to inspire these.

Ps - keep your blog topic requests coming..leave comments with what you want to see!!

Love, Taylor

Posted by: Deborah Chorlton via Everyday Minerals AT 07:35 am   |  Permalink   |  0 Comments  |  Email
Wednesday, 30 May 2012

It’s a fact... every girl (me included!) wants to have glowing, naturally luminous skin. Unfortunately, due to things we can’t control like dirt in the air and free radicals, sometimes our skin looks less than stellar. Coming home after a long day and realizing your skin looks dull is just the worst! 

That is why my 
Lucent Face Powders are so amazing... they can instantly brighten and transform your skin in no time. My Lucent Face Powders are some of the most popular EM products, and minimize shine as they illuminate your skin. Their light reflecting properties will give you a radiant glow in no time! Which shade is your fave?

We have Pearl Beige (a neutral shade perfect for those with Fair to Light skin) andNatural (a perfect shade for those with Light to Medium skin tones), in addition to Wet Sand (a neutral sprinkle of shimmer that can be used on all skin tones) and Dusty Miller (a very pale peachy pink with a hint of sparkle that can be used on all skin tones). One of the most popular is Viki’s Radiant Creation, which was created by an Everyday Minerals customer and is a beige shade with a hint of sparkly pink that is perfect for Light to Medium skin tones. Or, if you’re feeling tickled pink, try Light Pink - just as the name says, it’s a luminous soft pink face color with a subtle shimmer. To test out the colours why not try our Glow Kit

The key to my Lucent Face Powders is where to apply them to provide the maximum amount of WOW! Through my experience, the following “face places” are the best to naturally create glowing skin:
  • Middle of forehead and temples
  • Inner corners of eyes
  • Along the center of nose and on the tip of the nose
  • Chin
  • Along the cheekbones
  • Along the jawline
These places will give your face definition and a natural contour. 

Another fab product? My 
Luminizing Sunlight Powder.

This product provides less shimmer and more anti-shine qualities... it’s yellow based mineral formula also conceals the appearance of redness and gives added subtleties of sheen. It’s totally translucent and is perfect to set your makeup!

Do you have any luminous tips to share, ladies?

Posted by: deborah Chorlton via Everyday Minerals AT 05:28 pm   |  Permalink   |  0 Comments  |  Email
Friday, 25 May 2012

Get your brows ship-shape with these expert tips...

Brows that wow!

•Always groom your brows in natural light and use a hand mirror for close-up precision and a large mirror so you can step back and check that they are even.

•Pointed tweezers are more precise; however, it's easier to grab stubborn hairs with a slanted pair. Work with whichever you find easiest.

•Its fine to pluck strays above the eyebrow. Just don't go overboard, and don't tweeze too close to your hairline.

•Your brows should be long, thick and slightly arched. Avoid the tadpole look by going a little at a time, and use your natural shape as an outline."

•For a longer-lasting result, get your brows waxed. Whatever you decide, sometimes it's hard to get an accurate shape at home, so if you don't feel confident about doing them yourself, get them done professionally.

Tip: A technician needs 10 days of brow growth to restore your shape, and a months' worth to start from scratch.


For badly behaved eye brows that will not sit the way you want them to, try to gently comb a gel through your brows to hold hair in place or try a kit such as our Brow Defining Kit.

Three steps to perfect brows

1.Shape: Pull the skin tight and pluck hairs beneath the natural arch, in the direction they are growing, but go easy and keep checking both your eyebrows in the bigger mirror as well, as sometimes if you try to make both exactly the same they don't look great together from a distance.

2.Line up: To determine the inner edge, line up a pencil vertically against one nostril. Your brow should begin where it meets your forehead. And measure again to find where the outside of your brow should end.

3.Define: Hold your eyebrow pencil so it's lying sideways against the brow, then sketch the fine lines of your brow to define them. Experiment with which shade looks best for your eyebrows and complexion. Don't go too dark as it will tend to make your brows overtake your face instead of complimenting it.

Brow dos and don'ts
Do – groom your brows daily
Don't – get rid of the long hairs, as these are what give your brows their shape.
Do – pluck brows after a hot shower when your pores are open – it's less painful
Don't – pluck them during your period, when your skin is particularly sensitive
Do – go and see a professional if you're unsure about what shape to go for

And remember to have fun! :)

Posted by: Debbie Chorlton AT 05:01 pm   |  Permalink   |  0 Comments  |  Email
Friday, 18 May 2012

What is Tattoo Camo?
Tattoo Camo is specially formulated to completely mask your tattoo, creating the illusion it was never there. Tattoo Camo masks all colors of the tattoo and does not harm or fade the tattoo. Made and packaged in the USA. 

Which shade is right for my skin tone?
Match Tattoo Camo shades to your skin tone, not to the colors of your tattoo. By using lighter and darker shades you create an invisible cover that masks your tattoo completely and looks absolutely natural. 

Shades from light to dark

TC #8 - the lightest color. - ivory
TC # 5 - slightly more color. - cream
TC # 2 - follows closely. - warm beige
TC # 12 - somewhat tanned. - sunkissed
TC # 15 - slightly more tanned. - walnut shell
TC # 19 - the most tanned. - almost cocoa

Why should I use different Tattoo Camo shades?
Using different shades enables you to make the cover lighter or darker, all according to the different nuances of your skin tone. You create a natural looking cover and nobody knows that there is a tattoo hiding under that cover!

How to apply Tattoo Camo?
Every Tattoo Camo Kit has an "Instructions" insert. These easy and simple to follow instructions make applying the concealer a hassle free procedure. After a quick application you are "Tattoo Free"!

Does it rub off?
Not with this easy smudge & rubbing off protection! And with just a few sprays of our Shield Spray mist and you are set for the day!. (Avoid eyes and mouth). This also helps with protecting your clothes. 

Is Tattoo Camo water & transpiration resistant?
Yes, it certainly is. Even swimming or bathing hardly effects it. Your tattoo will be covered the whole day. At the end of the day you simply wipe it off with our gentle, yet highly effective Remover Tonic.
It does not harm or fade your tattoo.

What is Remover Tonic?
This oil-free tonic gently and effectively dissolves all traces of your Tattoo Camo concealer. Dampen a cotton pad with the Remover Tonic and effortless wipe off the cover. All you are left with is a perfectly clean tattoo, with no oily residue. 

- Non Allergenic
- Oil Free
- Fragrance Free
- Suitable for all Skin Types
- Tattoo-Safe

Is Tattoo Camo only for tattoo coverage?
Tattoo Camo has also proven to provide excellent coverage for skin blemishes, scars, birthmarks, acne scars and old-age spots. For optimal satisfaction use a combination of lighter and darker shades. Watch our YouTube video link below to show you just how easy it is to cover birthmarks and blemishes with Tattoo Camo.

Posted by: Deborah Chorlton AT 06:45 am   |  Permalink   |  0 Comments  |  Email
Wednesday, 16 May 2012

At SAREMi Health and Beauty we are very proud to stock the Everyday Minerals Products because they fit perfectly with our philosophy of trying to find the most natural organic products available on the market and bring them to you. The following is some information about the product and the founder Carina Menzies.

At Everyday Minerals, we are driven by the urge to help women feel beautiful by creating products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals. We practice local love, and source the finest natural ingredients from local farms while dreaming up our newest ultra-feminine shades. Our philosophy is that homemade gifts are always best - their personal touch brings that extra something special. This is why each and every one of our products is lovingly hand crafted, with a glamorous loyalty to preserving our beautiful planet. We are based in Austin, Texas and have achieved monumental strides in protecting our local wildlife habitats and the natural plants that grow within the Texas Hill Country. In fact, the amount of land under our preservation umbrella is growing by the day!
Bohemian at heart and eclectic by nature, the soul of Everyday Minerals is deeply rooted in the natural beauty of every woman. We are organic, vegan and eco-friendly, and specialize in an innovative collection of products with a spectrum of over 300 vibrant colors and shades that flatter virtually every skin tone. Innovation is an important ingredient in our recipe for success, as the constant desire to uphold a pioneering sense of creativity is what keeps our ideas and products fantastically fresh.  

Born with an organic spirit, founder Carina Menzies believes that all-natural makeup products should not cost a fortune. Carina's goal is to empower every woman's inner beauty to shine by focusing on what women love most about makeup: effortless application, long lasting qualities, versatile shades, and most importantly, fun! With Everyday Minerals, women all around the world can access premium quality mineral makeup at an extremely affordable price. One of Carina's favorite things about running Everyday Minerals is creating new colors, drawing inspiration from nature, art, fashion, and most importantly the vibrant and soulful women of the world. We are constantly evolving as new ideas blossom, and invite you to come along on this naturally beautiful journey with us!
Posted by: Deborah Chorlton via Everyday Minerals AT 05:35 pm   |  Permalink   |  0 Comments  |  Email
Tuesday, 29 March 2011

Cat eye makeup was made famous by such stars as Marilyn Monroe & Audrey Hepburn in the old classic Hollywood movies, and more recently by beauties such as Angelina Jolie & Kate Perry.

Applying eyeliner takes some concentration and a well-balanced hand. For beginners the easiest way is to start with an eyeliner pencil. Cat eye makeup is all about your eyeliner application and there are many variations to cat makeup. In order to avoid blotches when applying your cat eyes makeup, you will need to practice.

Our guide to cat eye makeup will help show you the correct way to apply your cat eye makeup.

Your cat eyes makeup look can range from sharp, thin and pointed, to fat, and smudgy. Taking this into account, there are a number of cat eye make up techniques also.

Traditional Cat Eye Makeup Look

For a traditional cat eye look;

You will need to use a sharp eyeliner pencil

begin by dotting along the root of the eyelashes starting at the inner eye and working your way out

you should follow the natural curve of the eye. Stop where your pupil ends and begin to subtly slant your eyeliner line upwards. You can carry this line as far as your like. Quarter of an inch is the most common

This method to cat eye makeup will give you a thin eyeliner line. If you would prefer a fatter line all you have to do is retrace your steps.

Once you have acquired confidence you can try using a liquid eyeliner and brush to create this cat eye look.

If you are looking to create a more translucent finish to your cat eye makeup you should use a shadow liner and brush.

You will need to press the shadow as you move it along your eyelash line. You will move your eyeliner brush in the same slanting upwards motion as you did with the eyeliner pencil

Smoky Cat Eye Makeup

Smoky cat eye makeup is another very popular cat eye make up technique. This look is easier than you think and listed below are the steps to guide you.

First of all to create this look you will need;

a black eyeliner pencil
a black eyeliner brush
an eye shadow brush
dark eye make up
an eyebrow pencil
and black mascara


Start by using your black eyeliner pencil

Draw a soft line from the corner of your eyelid to the end of your eyelash line

next, you will use your eye shadow brush to apply the dark eye shadow over the top of the smudged eyeliner line to create a smoky look

with your brush eyeliner, make a thick line on your top lid only. Make sure the line is thickest at the outer corner of the eye.

to finish this smoky cat eye makeup, you will use your eyebrow pencil to make your eyebrow curve more pronounced.

finally, apply thin coats of mascara, allowing the coats to dry in between applications.

By following these tips and guidelines, you are sure to create perfect cat eyes makeup.

Tip – When applying your foundation make sure to also apply it to your eyelids and lips as this will help your eye make up and lipstick to go on much smoother and will stay in place for longer.




Posted by: Debbie Chorlton AT 02:03 am   |  Permalink   |  Email
Friday, 11 February 2011
The good news is that you can do a facial at home with very few ingredients and in just about 20 to 30 minutes.  

You will need:
Lukewarm water
Eye make up remover
Skin cleanser
Cotton Makeup Pads 
Skin toner or Spritzer
Skin mask
Clean towels

Before you start

Set about 30 minutes for your facial. Select the place where you will do your facial, preferably your bathroom and maybe when you have your mask on somewhere relaxing to lay down and relax

Make sure that you have everything that you will need in one place. This is a relaxing activity, so make sure you have everything handy and no last minute rushes.

The Process

    • Submerge two cotton make up pads into cold water as you will use these later, to relax your eyes while the mask is on.

    • Cleanse your Face: Do two cleanses using your skin Cleanser. Make sure that there is no makeup left after your cleanse. Clean gently around your eyes with the Eye Makeup Remover using a circular motion.

    • Exfoliate: Apply your exfoliant with gentle circular movements using your fingertips. Rinse well with water. 

    • Toner: Apply toner on your skin using a cotton makeup pad. You can skip this process if you don’t use a toner or spritzer usually, but the toner is great for making sure all your make up has been removed as you will see it on the cotton pad after wiping over your face if you haven’t cleansed thoroughly.

    • The mask: Select your mask according to your skin needs. If you have an oily skin, a purifying mask will be great. If you have dry/normal skin, or in the colder months, a deep moisturizing mask will be better. 

     • Apply the mask all over our face avoiding the eye area. Lie down if you like and put some soft music on. Place the cotton pads on your eyes that you prepared earlier. Leave the mask on for about 10 to 15 minutes. Relax and take a load deserve it!

    • Wash the mask off thoroughly with lukewarm water and apply your toner again.

    • Moisturize: Finish your facial by applying your regular moisturizer and eye cream. If you are going to be out in the sun, apply sun protection as well. Your skin should be smooth and plump after your facial. Ready to take on the world again!

    •  Have a calming drink such as a warm decaffeinated tea or just plain water.

Depending on your skin type you may do a facial once a week. You should exfoliate twice a week if needed.
Posted by: Debbie Chorlton AT 04:42 pm   |  Permalink   |  Email
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