Monday, 09 December 2013
CONCEALER CORNER: CAMOUFLAGING DARK CIRCLES
Concealer can be tricky. And, as we generally want it to cover the most important and hard to disguise areas, it is important to choose the right one and apply it the right way. Follow the steps below to instantly cover and brighten darkness under the eye.
Cream vs Powder
First thing first, decide which formula you will need. As a general rule, oily areas need powder and drier areas will be best suited with a cream. The under eye tends to be drier than the rest of the face, so you will most likely need a creamy concealer for that area. Keep in mind that this formula is more portable as well, so it's great for spot touch-ups on-the-go. Always remember that you may need different concealers for different areas of the face or different times of year.
Step 1: Choosing and applying your Color Corrector stick
For maximum coverage disguising dark circles, start with a Corrector Stick in either a peach or rose undertone. Rose undertones tend to cover blue and purple darkness underneath the eye, while peach serves better to eliminate blue and green. Apply directly from tube, covering any area that appears dark from the inner corner to the outer corner of the eye and all the way up to the lower lash line.
Apply enough of the product so that you can see it on the skin (lower left) and press in until it blends perfectly (lower right.)
Step 2: Choosing and applying your Creme Concealer stick
Choose a Creme Concealer color that is one or two shades lighter than your skin tone and apply on top of Corrector Stick over the entire under eye area, with the Oval Concealer Brush.
Set with Finishing Dust to lock into place, and your eyes will look bright and awake all day!
Wednesday, 04 December 2013
Our new Everyday Minerals vegan lip tints made with nourishing plant oils and butters leave a sheer wash of color that we can't get enough of. We love layering them together to create an entirely new shade. Not only does it give an opportunity to personalize, it creates three lip colours out of two and adds a pop. Here are some of our favorite berry-staining combos.
In order from left to right:
Grapefruit Lip Butter: Sweet Secret + Rose Petal
Strawberry Lip Butter: Can't Stop Grinning + Honey Rose Elixer
Raspberry Lip Butter: Blooming Mauve + Pearly Plush
Blackberry Lip Butter: Sugared Mauve + Caring Honey
If you come across your favorite, let us know! We are always looking for new ways to mix and match!
Wednesday, 24 July 2013
We've all been there... lack of sleep plus everyday stress equal dreaded dark under eye circles! When luxuriating on a lounge with freshly cut cucumber slices on your lids just isn't an option, don't fret. We've got you covered!
Our MULTI-TASKING CONCEALER is one of my favorite products in terms of instantly eliminating dark circles. This concealer is ultra-versatile, and can camouflage a number of skin sins, from sunspots and broken capillaries to blemishes and - of course - tired looking eyes. This concealer is designed with extra pigment to instantly refresh under eyes. When my eyes look like they could use a little TLC, I start by wetting a washcloth with cool water and pressing the cloth against my eyes for 1-2 minutes. The cool water depuffs tired eyes and awakens the skin, which creates a nice foundation for you to apply the concealer. Just a few dabs is all you need for light-medium dark circles, add a bit more if your under eyes are seriously fatigued. I like to use my fingers to pat a bit of concealer on the skin under my eyes, and then blend with the OVAL CONCEALER BRUSH.
Voila! It suddenly looks like I awoke from a happy dream.
Tuesday, 16 July 2013
This tutorial will demonstrate the techniques to achieve that healthy radiant glow using our Everyday Minerals Bronzer and Natural Lucent Face Powder.
Everyday Bronzer &
Natural Lucent Face Powder
- Blender Face Brush & Tapered Sculpting
Tuesday, 16 July 2013
As the summer months begin to heat up, it's a given that our skin will go crazy and shine will be out of control. An oily complexion is no fun! Oily eyelids can definitely be a bummer when all you are lusting for are dreamy, matte eyes. Don't fret, we've got you (and your lids!) covered. A quick fix that we've discovered works wonders is using just a dab of the Finishing Dust to prep fiercely fight against shine. Simply apply a touch of the dust with our Everyday Eye Shadow Brush prior to applying your eye shadow of choice, as it will work as a primer and combat oil in a flash. Once you've applied your shadow, add one final, light layer of the Finishing Dust to complete your look. Secret: this also tones down the sparkle of some of our super-shimmery shadows.
Friday, 12 July 2013
Everyday Minerals are proud to offer you not only a delicious assortment of cheek colors, but also a nice variety in terms of finish - ranging from matte to sheen and shimmer. Lately, I've been lusting after our matte blush shades... they can just give your cheeks the most subtle little hint of color that is so flattering and natural!
Our matte blush shades come in shades of pink, berry, tan, coral and plum, and are ideal to really make your look pop. Lately, my favorite way to wear our matte cheek colors lately is to keep all other colors neutral (on your eyes or lips) to let your cheeks shine. This keeps them the central focus of your makeup look - all eyes on you! I love a pale pink, almost nude, lip with a rich bronze eye shadow (like FREE AS THE WIND) and NATURE'S SWEET SIDE blush, or the pale earthy goodness of DAYDREAM blush with KNIGHT OF RIBBONS eye color and just a hint of clear lip gloss.
What would be your dream makeup pairing incorporating one of our matte cheek shades?
Tuesday, 25 June 2013
Everyday Minerals is an innovative mineral-based beauty and skincare product line, that is driven by the urge to help women feel beautiful by creating 100% vegan and organic products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals.
The Everyday Minerals brand contains a diverse portfolio of all natural eye, cheek, and lip colors, as well as a large assortment of unique foundation base shades to match virtually every skin type, and bronzers, lucent face powders, anti-shine powders, concealers, color correctors, custom kits, and a revolutionary line of bamboo makeup brushes with ultra-luxurious and super soft synthetic bristles. Whether for face or eye, Everyday Minerals brushes are created to be super sustainable, all of our brushes are 100% vegan and cruelty free. Each brush will bring out your inner makeup artisan! Simply pick a brush, and have fun creating a memorable makeup look. Everyday Minerals brushes are the ultimate balance of luxury and craftsmanship, and are designed to last from season to season.
With Everyday Minerals, women all around the world can access premium quality mineral makeup at an extremely affordable price. Born with an organic spirit, founder Carina Menzies believes that all-natural makeup products should not cost a fortune. Carina's goal is to empower every woman's inner beauty to shine by focusing on what women love most about makeup: effortless application, long lasting qualities, versatile shades, and most importantly, fun!
One of our signature products is the magical Finishing Dust. This is super helpful for setting your makeup and banishing shine and oil. A translucent powder that is suitable for all skin types, its sheer coverage provides the perfect canvas to minimize dulling effects and kiss shine goodbye.
At Everyday Minerals, we are driven by the urge to help women feel beautiful by creating products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals. We practice local love, and source the finest natural ingredients from local farms while dreaming up our newest ultra-feminine shades. Our philosophy is that homemade gifts are always best – their personal touch brings that extra something special. This is why each and every one of our products is lovingly hand crafted, with a glamorous loyalty to preserving our beautiful planet.
Raw plant-based oils are hugely beneficial in keeping skin youthful and fresh, and we go to great lengths to bring these wild harvested oils to you! Another ethically sourced ingredient that we love is Argan Oil. We source this magical element from women’s cooperatives in Morocco to support and improve the economic status of the Berber women. By treating our sources with the respect and dignity they deserve, this mutually beneficial relationship allows us to bring you the finest ingredients while nurturing the way of life of these incredible women. By being able to help these women sustain their dreams, we are in turn preserving our Earth by ensuring sustainable farming practices for generations to come. Argan Oil is so luxuriously hydrating - it is one of the world’s rarest oils and is prized for it’s unique moisturizing and nourishing qualities. Naturally rich in Vitamin E, fatty acids, and antioxidants, Argan Oil has a slightly sweet natural scent that is fresh and light. We use Argan Oil in Everyday Hydrate, a product that I am so in love with for so many reasons.
We are constantly evolving as new ideas blossom, and invite you to come along on this naturally beautiful journey with us!
Saturday, 15 June 2013
We all have those days when our skin leaves a lot to be desired. However, spot concealing can go a long way in completely covering up a variety of flaws, from dark spots to broken capillaries and acne. Our concealers refine your complexion naturally, and can also be used to contour and color correct problem areas. Imperfections are eliminated and your skin will look better than ever. We've gathered a few of our favorite tips to master the art of spot concealing, a few of which are quite sneaky - but we promise we won't tell if you won't!
Two of the most important things to remember when it comes to spot concealing are to start with less concealer than you think you need - a little goes a long way, and you can always layer on more later - and to dab, dab, dab! Dabbing the minerals onto your skin is the best way to apply concealer - don't rub it in! A few tips: we like to start by adding a little bit of concealer to our hand, and then swirl our brush into the minerals to grab them for the application. Gently dab the concealer onto problem spots by using a stippling motion, and then using a clean fingertip, dab the area that you applied the pigments to gradually blur the concealer into your skin. Once you've lightly covered all areas needed, apply your foundation as usual for an effortlessly even skin tone.
Monday, 15 April 2013
Choose your skin colour
TC # 8 - the lightest color - ivory
TC # 5 - slightly more color - cream
TC # 2 - follows closely - warm beige
TC # 12 - somewhat tanned - sunkissed
TC # 15 - slightly more tanned - walnut shell
TC # 19 - the most tanned - almost cocoa
Monday, 15 April 2013
On clean dry skin, apply Tattoo Camo Concealer paste to your tattoo (multiple layers may be needed).
Gently cover with Tattoo Camo Setting Powder and shake off any excess.
Spray Tattoo Camo Magic Shield evenly on area about 25 cm to 30 cm from skin, creating a breathable, water and smudge resistant barrier
Simply use the oil free Tattoo Camo Remover Tonic on a cotton pad to wipe off
• Depending on the colours of your tattoo artwork, building up several layers of the concealer could be necessary to cover up the tattoo
• Smooth concealer paste over tattoo and blend edges with a sponge
• If necessary add an additional layer by using your fingertips, dabbing the concealer over the tattoo
• When completely dry, apply setting powder with a makeup brush. Shake or blow off any excess.
IMPORTANT NOTE: Make sure you are happy with the coverage of the concealer before applying the setting powder.
Once you put the setting powder on you CANNOT put more concealer over the top of the powder as it sets the concealer and will ball up and come off the skin.
Why not watch our video; 'How to Cover Up Birthmarks, Scars, Bruises, Veins and Tattoo's' HERE
Monday, 15 April 2013
I go wild for a natural, minimal makeup look. To me, women are the most beautiful when they allow their inner beauty to shine :)
The “no makeup” look is a favorite of mine, and one that has taken me many years to perfectly accomplish. Eyes, in particular, are brightened when they simply have a subtle flash of natural looking shine and shimmer. It’s all about that transparent glow, radiant texture - very even and natural.
For eyes that are naturally illuminated, look no further than my magical array of barely-there eye shadows!
These earthy, light tones and sparkling nudes add just the perfect amount of polish to your eyes, without being too heavy or dramatic. Ideal for daytime :)
On the matte/pearl side, the following shades are my top picks:
FREEDOM - an earthy nude shade has a beautiful pearl luster to naturally illuminate your eyes.
CARDAMOM - like the sands of the beach with pearl like effects.
MY PLACE - this sophisticated shade is a lovely deep taupe with beautiful brown undertones.
If you’re looking for an exciting dash of sparkly shimmer, the following shades are my top picks:
ALL SPICE - a soft neutral pink champagne laced with delicate white shimmer.
SPIRITUAL SHIMMER - a soft subtle white shimmers abound in this ever so wearable nude eye shadow.
JANE EYRE - a soft, demure pink beige with a hint of sparkle.
Just like with any eyeshadow, follow these simple application instructions for a look that is striking and glamorous.
1. Apply a sheer wash of eyeshadow to your crease, layering color should you prefer a bolder look.
2. Continue application to the outer corner and lower lashline.
Thursday, 11 April 2013
I thought that it would be a fun project to customize a makeup look for each fabulous age group that uses Everyday Minerals, and hopefully - depending on what age group you currently find yourself in - you can make good use of my suggestions!
For the fantastic ladies in their 40’s, this is for you.
You’ve enjoyed the self-discovery and exploration of your 20’s, the confidence and sassyness of your 30’s, and are now in your 40’s. I’m all for makeup looks that embrace warm metallics such as bronze and copper in this stage of life - they can warm up your skin tone and are as glamorous as they are elegant. These shades can be paired with everything from a chic cocktail dress for a night out to a casual ensemble of jeans and flats on the weekend... their versatility is truly remarkable. I leave it to you to rock these shades, my wonderful 40’s gals!
FINISHING DUST - This magical dust is a shine-fighter that can be extremely useful for those who develop oily skin in their 40’s. This translucent powder serves to set your makeup and get rid of excess shine.
EVERYDAY BRONZER - I don’t need to tell you that the prolonged sun exposure that you most likely experienced in your teens and 20’s was very damaging to your skin - in your 40’s, you know better. Fake it with this fab bronzer... it provides you with the appearance of a bronze goddess without the sun’s harmful rays!
ALL SMILES BLUSH - I love this rosy matte peach shade paired with any of the following metallic bronze/copper eye shadows!
I DO DECLARE EYE SHADOW - Like a steaming cup of cocoa on a cold day, this sparkling copper shade has rich dark brown hues that will warm up your eyes.
MIDNIGHT MYSTERY EYE SHADOW - Coppery deep undertones with splashes of gold.
FLOURISH EYE SHADOW - A blossoming bronze latticework of glistening shimmer.
Wednesday, 10 April 2013
Why use Everyday Mineral Makeup Brushes?
When applying mineral makeup, especially mineral makeup the quality of Everday Minerals, you are doing yourself and the makeup an injustice by using cheap makeup brushes. Everyday Minerals Makeup Brushes are made from Bamboo and the softest synthetic hair you have ever felt on your skin. By using these mineral makeup brushes you can achieve professional looks and apply beautiful flawless makeup, as well as knowing your makeup is being applied using the tools made to just for applying mineral makeup.
Cleaning your brushes is easy! Take your gentle shampoo and add water, lather and rinse with clean water. Push the bristles in one uniform direction and lay flat on a clean towel. Clean your brushes at night, that way they will be dry and ready to use in the morning.
Wednesday, 30 May 2012
It’s a fact... every girl (me included!) wants to have glowing, naturally luminous skin. Unfortunately, due to things we can’t control like dirt in the air and free radicals, sometimes our skin looks less than stellar. Coming home after a long day and realizing your skin looks dull is just the worst!
That is why my Lucent Face Powders are so amazing... they can instantly brighten and transform your skin in no time. My Lucent Face Powders are some of the most popular EM products, and minimize shine as they illuminate your skin. Their light reflecting properties will give you a radiant glow in no time! Which shade is your fave?
We have Pearl Beige (a neutral shade perfect for those with Fair to Light skin) andNatural (a perfect shade for those with Light to Medium skin tones), in addition to Wet Sand (a neutral sprinkle of shimmer that can be used on all skin tones) and Dusty Miller (a very pale peachy pink with a hint of sparkle that can be used on all skin tones). One of the most popular is Viki’s Radiant Creation, which was created by an Everyday Minerals customer and is a beige shade with a hint of sparkly pink that is perfect for Light to Medium skin tones. Or, if you’re feeling tickled pink, try Light Pink - just as the name says, it’s a luminous soft pink face color with a subtle shimmer. To test out the colours why not try our Glow Kit
The key to my Lucent Face Powders is where to apply them to provide the maximum amount of WOW! Through my experience, the following “face places” are the best to naturally create glowing skin:
These places will give your face definition and a natural contour.
- Middle of forehead and temples
- Inner corners of eyes
- Along the center of nose and on the tip of the nose
- Along the cheekbones
- Along the jawline
Another fab product? My Luminizing Sunlight Powder.
This product provides less shimmer and more anti-shine qualities... it’s yellow based mineral formula also conceals the appearance of redness and gives added subtleties of sheen. It’s totally translucent and is perfect to set your makeup!
Do you have any luminous tips to share, ladies?
Wednesday, 30 May 2012
Huge news, EM beautynistas!
Us Weekly included two Everyday Minerals products in their latest green beauty guide!
The chosen two? Our DOUBLE PERFECT EYE-SHADOW / EYELINER BRUSH...
...and EMERALD BAMBOO BRUSH ROLL!
We are so thrilled to be a part of Us Weekly’s eco friendly feature! Yippee!
The DOUBLE PERFECT EYE-SHADOW / EYELINER BRUSH is great for whole lid, crease, and eye brow application. 100% Cruelty Free. Luxurious and dense super-soft synthetic fibers with renewable bamboo handles. Vegan all the way.
The EMERALD BAMBOO BRUSH ROLL is so fun, colorful and fashion forward! It’s a unique, perfectly convenient makeup brush roll. With vintage style fabric, your brushes can be kept tidy and organized. The brush roll features tie dye bamboo fabric, meaning that no two makeup roll-ups will be alike, just like all of us! Hand-dyed in Austin, TX.
Friday, 18 May 2012
What is Tattoo Camo?
Tattoo Camo is specially formulated to completely mask your tattoo, creating the illusion it was never there. Tattoo Camo masks all colors of the tattoo and does not harm or fade the tattoo. Made and packaged in the USA.
Which shade is right for my skin tone?
Match Tattoo Camo shades to your skin tone, not to the colors of your tattoo. By using lighter and darker shades you create an invisible cover that masks your tattoo completely and looks absolutely natural.
Shades from light to dark
||- the lightest color.
|TC # 5
||- slightly more color.
|TC # 2
||- follows closely.
||- warm beige
|TC # 12
||- somewhat tanned.
|TC # 15
||- slightly more tanned.
||- walnut shell
|TC # 19
||- the most tanned.
||- almost cocoa
Why should I use different Tattoo Camo shades?
Using different shades enables you to make the cover lighter or darker, all according to the different nuances of your skin tone. You create a natural looking cover and nobody knows that there is a tattoo hiding under that cover!
How to apply Tattoo Camo?
Every Tattoo Camo Kit has an "Instructions" insert. These easy and simple to follow instructions make applying the concealer a hassle free procedure. After a quick application you are "Tattoo Free"!
Does it rub off?
Not with this easy smudge & rubbing off protection! And with just a few sprays of our Shield Spray mist and you are set for the day!. (Avoid eyes and mouth). This also helps with protecting your clothes.
Is Tattoo Camo water & transpiration resistant?
Yes, it certainly is. Even swimming or bathing hardly effects it. Your tattoo will be covered the whole day. At the end of the day you simply wipe it off with our gentle, yet highly effective Remover Tonic.
It does not harm or fade your tattoo.
What is Remover Tonic?
This oil-free tonic gently and effectively dissolves all traces of your Tattoo Camo concealer. Dampen a cotton pad with the Remover Tonic and effortless wipe off the cover. All you are left with is a perfectly clean tattoo, with no oily residue.
- Non Allergenic
- Oil Free
- Fragrance Free
- Suitable for all Skin Types
Is Tattoo Camo only for tattoo coverage?
Tattoo Camo has also proven to provide excellent coverage for skin blemishes, scars, birthmarks, acne scars and old-age spots. For optimal satisfaction use a combination of lighter and darker shades. Watch our YouTube video link below to show you just how easy it is to cover birthmarks and blemishes with Tattoo Camo.