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About Everyday Minerals Makeup

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Everyday Minerals is an innovative mineral-based beauty and skincare product line, that is driven by the urge to help women feel beautiful by creating 100% vegan and organic products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals.

The Everyday Minerals brand contains a diverse portfolio of all natural eye, cheek, and lip colors, as well as a large assortment of unique foundation base shades to match virtually every skin type, and bronzers, lucent face powders, anti-shine powders, concealers, color correctors, custom kits, and a revolutionary line of bamboo makeup brushes with ultra-luxurious and super soft synthetic bristles. Whether for face or eye, Everyday Minerals brushes are created to be super sustainable, all of our brushes are 100% vegan and cruelty free. Each brush will bring out your inner makeup artisan! Simply pick a brush, and have fun creating a memorable makeup look. Everyday Minerals brushes are the ultimate balance of luxury and craftsmanship, and are designed to last from season to season.

With Everyday Minerals, women all around the world can access premium quality mineral makeup at an extremely affordable price. Born with an organic spirit, founder Carina Menzies believes that all-natural makeup products should not cost a fortune. Carina's goal is to empower every woman's inner beauty to shine by focusing on what women love most about makeup: effortless application, long lasting qualities, versatile shades, and most importantly, fun!

One of our signature products is the magical Finishing Dust. This is super helpful for setting your makeup and banishing shine and oil. A translucent powder that is suitable for all skin types, its sheer coverage provides the perfect canvas to minimize dulling effects and kiss shine goodbye.

At Everyday Minerals, we are driven by the urge to help women feel beautiful by creating products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals. We practice local love, and source the finest natural ingredients from local farms while dreaming up our newest ultra-feminine shades. Our philosophy is that homemade gifts are always best – their personal touch brings that extra something special. This is why each and every one of our products is lovingly hand crafted, with a glamorous loyalty to preserving our beautiful planet.

Raw plant-based oils are hugely beneficial in keeping skin youthful and fresh, and we go to great lengths to bring these wild harvested oils to you! Another ethically sourced ingredient that we love is Argan Oil. We source this magical element from women’s cooperatives in Morocco to support and improve the economic status of the Berber women. By treating our sources with the respect and dignity they deserve, this mutually beneficial relationship allows us to bring you the finest ingredients while nurturing the way of life of these incredible women. By being able to help these women sustain their dreams, we are in turn preserving our Earth by ensuring sustainable farming practices for generations to come. Argan Oil is so luxuriously hydrating - it is one of the world’s rarest oils and is prized for it’s unique moisturizing and nourishing qualities. Naturally rich in Vitamin E, fatty acids, and antioxidants, Argan Oil has a slightly sweet natural scent that is fresh and light. We use Argan Oil in Everyday Hydrate, a product that I am so in love with for so many reasons.

We are constantly evolving as new ideas blossom, and invite you to come along on this naturally beautiful journey with us!